Shilo Lucyk

I am an enthusiastic content marketing strategist and writer who loves helping businesses tell their story and connect with customers through engaging and informative content. Content creation should be strategic and tied to measurable outcomes, like sales and revenue generation. I enjoy sharing my ability to drive these results with others. 

Some of My Published Blog Posts & Short Form Content

Give Yourself the Most Important Gift This Holiday Season

Life is short, but we spend most of our time on earth in our heads, never present and experiencing life as it unfolds in front of us. If you are stuck thinking too much and not experiencing enough, please know you’re not unusual or to blame. Our brain is hardwired to continually be on the lookout for danger and give more attention to our possible negative experiences than to our positive experiences. This vigilance and heightened awareness of anything that could be wrong is what kept our Neande

Your Outreach Won’t Work Without Trust

Advertising is at the heart of church outreach activities. I know we often don’t think of it that way, but it’s true. You tell people about your community and invite them to join you. It surely doesn’t feel like traditional Don Draper style advertising, but it is. Watch, I’ll prove it. advertise (verb): To announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it. All right, maybe yours isn’t traditional Don Draper style. Yo

The Difference Between Military Spouses and Military Veterans

When it comes to job candidates, military spouses and military veterans are not alike. Sure, they are related to one another, but they are completely different in terms of the experience and abilities they bring to an organization. This distinction is not obvious unless you have military family members or have spent time in a military community. Yet it’s an important distinction that recruiters and hiring managers need to know.

Why Gym Websites Must Be Responsive | Gym Web Design

These days, gym websites must be mobile-friendly. Sure, this isn’t new news, but many fitness business owners still try to get by with gym websites that don’t deliver readable content to a large majority of their prospects. Of course, this oversight is understandable. It’s hard to keep up with the rapid changes going on in the world of gym web design and development. To help you sort through this issue, we’ll dive into the key reasons why you must have a mobile-friendly gym website. As you know

How One Church Increased Attendance By Getting Rid of Direct Mail

One of the biggest challenges church planters face is finding creative ways to spread the word about their church to build a community. Revivify, a young non-denominational church in Martinez, GA, was confronting the same challenge. But thanks to the power of referrals, fueled by a desire to help those in need, the Revivify community is rapidly growing. We spoke with co-founder and lead pastor, Jason Mitchem, to find out how they were able to overcome the challenge. Here’s what we learned: Rev

How to Promote Your Church Event with Facebook

What's the best way to get people to attend an event that your church is promoting? Mailers? Phone calls? Fax machine? Carrier pigeon? We tried all of those, and trust us, none of them work very well. Pigeon carrier rates are getting really out of hand these days. A better idea is to use Facebook Events. They're a great way to target exactly the people you want to reach, without spending a ton of money on mailers or other advertisements. That makes them one of the best ways to promote your chur

Are You Providing an Exceptional Experience?

Read what Shilo Lucyk of Zen Planner has to say about providing exceptional experiences to clients… I was talking to a friend the other day about her recent appointment with a physician who is a specialist in his field. My friend was irritated with the doctor, even though it seemed she probably received very good care. When I questioned her, she said her doctor listened to her symptoms, did a quick examination and sent her on her way with a diagnosis. But it’s what he didn’t do that left her un

Tips on Properly Communicating Your Billing Policies

Nothing is more frustrating for a business owner than chasing down members to collect payment. Along with utilizing an automated billing system, there are some ways you can streamline your process to benefit both you and your members. Making sure members understand your billing policies and practices is a necessary step. Surprises are great, but surprises on your credit card? Not so much. Creating clear documentation for billing policies will help you avoid a lot of headaches and improve member

How You Can Utilize Metrics for More Effective Student Acquisition

Some of your leads are more valuable than others. You know it, but are you using this information to make your marketing decisions? For instance, if a referral lead comes in, you can probably be pretty sure they’ll end up signing an agreement. But if a lead comes in from a Google search, you might not be as sure. This kind of information is intuitive, but why run your school on intuition when you can use metrics to make the best decisions possible? We’re going to show you how to get the most ou

4 Key Elements of a Great Referral Program for Your Fitness Business

Referral programs for fitness businesses are a proven low-cost way to bring in valuable new members. Referrals tend to buy more in products and services and have a higher lifetime value. They are also happier and more loyal because they’ve self-selected your services using a reliable criteria- the recommendation of a friend. Plus, referrals decrease the duration of the buying cycle, closing and help you close the sale much more quickly than sales not coming from a referral. You have engaging pr

Can’t Miss Tips for Building a Strong Community at Your School

As you know, training and progressing in rank is challenging. It takes hard work and discipline, day in and day out. Of course, that’s why attrition is so high for white belts. They lose the determination and drive to stick with it. But one of the best assets for retention is found in your school already. It’s your community. When school communities are strong, they’re full of supportive students who want to help each other excel. In strong, supportive communities, students become friends, and

3 Step Process to Sign More Family Member Agreements

Referral leads are more valuable than leads coming from any other source. They convert at a higher rate and are happier once they become students. You know this, either by intuition or your lead conversion data. So naturally, you want more referral leads. One of the best ways to get referral leads is through your current students’ family members. But where do you start? And how can you make the process repeatable? Through conversations with industry experts and martial arts school owners, we le

Creating a New Student Packet for Martial Arts Schools

Why did the new student cross the road? Because he had no idea where he was going. Okay, that’s a poor attempt at humor, but it’s a serious problem you’ve seen time and time again. When new students don’t get a good start, they’re far more likely to give up on martial arts or try a different school. Many times when this happens, it’s not because you don’t care. But rather, because you’re extremely busy. You can’t be everywhere at the same time. That’s where welcome packets come in. Welcome pa

The Best Way to Improve Focus and Concentration

Focus is something that’s in short supply these days, but it’s something we need more of now than ever before. The daily distractions we face are endless. If it’s not a new text message or smartwatch notification, it’s an incoming email, coworkers talking in the cubicle next door, or the television droning on in the background. But if you think that’s bad, the distractions are even worse for teenagers. They’re continually monitoring multiple social media apps while watching YouTube videos or p

Our Favorite Yoga Teacher Resources to Keep Your Classes Fresh and Students Coming Back

I know from personal experience that keeping your yoga classes fresh can be a challenge. When you’re busy running from class to class, or to and from your daytime job, there’s little extra time to devote to the task of class planning. When that happens, it’s easy to teach the same material or use the same playlist again and again. The problem is that our students look to us for knowledge and inspiration in each and every class. To be successful, we need to weave in a bit of yogic philosophy or

8 Ways to Start Increasing Revenue at Your Gym This Month

We talk a lot about member retention. It’s a huge concern for gym owners. Retaining existing members means more revenue and a growing business. But keeping your members isn’t the only way to grow your overall revenue. Getting your members to buy more in products and services also increases your gym’s revenue and grows your business. Think about it this way… If you could add an extra $25 per member, per month to your overall monthly revenue, how much more would you bring in annually? If you’re

Simple Advice on How to Run a Successful Yoga Studio

As a yoga teacher, it is a great feeling to fully committed to sharing your practice with others via the decision to open your own studio. Plus, it’s a great time to do so. Yoga is growing in the United States. In 2016, the number of American yoga practitioners was 36 million, up from 20.4 million in 2012. It might also seem like a daunting task as there are many more things to keep in mind that you didn’t have to think about when you were just teaching classes. Whether you are just starting out

How to Create a Lifestyle Brand for Your Fitness Studio

Over the years, certain brands, like Apple, have done a great job building their brand to sell a particular lifestyle, and their customers reward them with unwavering loyalty. Lululemon also does a good job of selling a lifestyle, as do CrossFit®, Harley-Davidson and Red Bull. What these examples show is that a lifestyle brand is much more than just a product, service or business. We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyc
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